Apple is officially in the streaming music business - something the tech
giant has been slow to venture into.
Apple's upcoming streaming music service iRadio will be released, along
with the iOS 7 update, on Sept. 18. Apple made the announcement during Tuesday's
anticipated unveiling of their new products, including iPhone 5S and 5C.
With a large number of iTunes subscribers, the service will directly
challenge major services like Pandora and Spotify.
However, Apple has built-in distribution because iRadio will automatically
show up as an app on any Apple device with iOS 7, giving Apple users direct
access. Secondly, if you already have iTunes, iRadio will take the music and
albums you have downloaded and create personalized stations.
The service will also be connected to the iTunes store, giving users the
option to directly buy any streaming song they happen to like.
Users can create stations from both artists and songs, and according to
images released by Apple, iRadio will have options to play only the top hits on
a particular station, a random mix or to help discover new artists.
And we can't forget Siri. According to Apple, you can ask Siri questions
like "Who plays that song?" and "Play more like this" and Siri will cater to
your requests.
Similar to Pandora's model, iRadio will be free, however, users will have
to pay for a service called iTunes Match to bypass advertisements.
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