YouTube reportedly could launch its paid subscription service for some of
its specialist video channels as early as this week.
The a la carte service, which could involve as many as 50 video channels,
would allow single channel subscriptions for as little as $1.99 a month, people
familiar with the plan tell The Financial Times. YouTube confirmed to CNET in
February that it was developing such a service but did not indicate when it
would be ready for subscribers.
A paid content platform could give the Google-owned video site another
revenue stream while allowing channel operators to finance different content
production, such as TV shows and movies, a source said.
YouTube declined to comment on a target launch date for the service,
reiterating earlier statements on the topic that it had "nothing to announce,"
but that it was "looking into creating a subscription platform that could bring
even more great content to YouTube for our users to enjoy and provide our
creators with another vehicle to generate revenue from their content, beyond the
rental and ad-supported models we offer."
YouTube has approached a handful of producers about developing content for
a subscription platform that might the video-sharing site hoped to launch this
year, according to an AdAge report in January. YouTube was also mulling a plan
to charge for other items, such as entire libraries of videos, live events, and
even self-help or financial advice shows, AdAge reported.
Not long after that report, two lines of code appeared in YouTube for
Android that referred to paid channel subscriptions. The code, apparently
intended to generate messages on users' screens, say: "You can only subscribe to
this paid channel on your computer," and "You can only unsubscribe from this
paid channel on your computer."
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